Grande Cosmetics is a line of powerful, award-winning serums, hair care, and dual-purpose makeup that enhances people's natural beauty.  

Founded in 2008 by none other than Alicia Grande, Grande Cosmetics was created with the vision that all women should feel empowered every day. 

A wife and mother of 2 boys, her interest in anti-aging products became more personal when she noticed her skin deteriorating. Those humble beginnings started at her kitchen table and the shipping department was in her garage! Today, it is with pride that we can say that it has become a complete beauty brand. Her brand employs a diverse team of women of all ages and backgrounds to help keep Grande Cosmetics' functional cosmetics assortment robust, fun, and inclusive. 

GrandeLASH-MD was Grande Cosmetics' very first product a revolutionary lash enhancement serum that gave people naturally beautiful, longer, and thicker lashes.  

From there, the serum went viral. There have been millions of sales in wholesale and retail, it is also America's #1 eyelash and brow serum brand in the market today. 

Since then, Grande Cosmetics has continued to grow and has become an extremely successful and world-renowned beauty brand. It now has over 40 products in the Grande Cosmetics collection and counting! It was the award-winning formula that started it all because it really works on women of all ages. 

The brand's effective formulas offer both instant results and long-term benefits, backed by extensive third-party professional research studies. Customers don't just buy a Mrs. Grande aspiration, they make sure each product delivers on its promise. 

The key ingredient in breakthrough products is hyaluronic acid, which is a water-holding ingredient that helps promote hair beauty naturally. 

In addition to creating innovative PETA-certified and animal cruelty-free products, Grande Cosmetics also makes it a priority to support various causes and social organizations such as Feeding America, NAACP, the Susan G. Komen Foundation, and many others.  

With great support from the community, it has been privileged to partner with organizations and non-profits that empower women, help with cancer research, fight social inequality, and provide support in times of uncertainty around the world. 

Grande Cosmetics also partners with sustainability organizations and takes action internally. Approximately 90% of our primary collection boxes are recyclable and are printed in the U.S. using green energy (with the exception of gift sets). Proud to partner with a sustainable printer that uses 100% wind power to produce packaging. 

While these steps are a big step in the right direction, The American Company is taking steps to reach the goal of having all boxes printed with sustainable energy sources by 2024.