CND (Creative Nail Design), Founded in 1979 and headquartered in Vista, California, CND (Creative Nail Design, Inc,) is the world leader in professional nail, hand and foot beauty, including SHELLAC Brand 14+ Day nail polish. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support.
A DECISIVE DISCOVERY
Who would have thought that the most innovative company in the nail care industry would get its start with a chance discovery in a dentist's office? That's where Dr. Stuart Nordstrom, a practicing dentist, got the idea for a new nail enhancement product when a patient noticed that the material used to prepare temporary caps smelled like the material used to sculpt porcelain nails.
Dr. Nordstrom turned that brief moment of inspiration into SolarNail Liquid, the industry's first-ever monomer formulation for greater length, strength and flexibility in non-yellowing nails. SolarNail was a transformative innovation, changing the future of the Nordstrom family and the entire nail care industry. This innovation, however, was not a marvel. Nordstrom built on its success with a foundation of creativity, hard work and smart chemistry.
Through the 1980s alone, the company doubled its revenues each year. Recognizing that long-term leadership would require more than entrepreneurship and sheer panache, the company became a sophisticated marketer and a truly disciplined business, never losing sight of the individual connection to the professional who lives at the heart of the industry.
For all its human skills, CND has remained solidly grounded in science. Beyond marketing know-how, the company understands that chemistry remains an essential skill. CND's promise to professionals is based on performance. At a time when other companies were outsourcing their research capabilities, CND invested in a custom-built, multi-million dollar research and development facility.
Time and time again, the company's resources have proven themselves, offering new levels of effectiveness backed by hard evidence, with breakthrough brands such as SolarNail Sculpting Liquid, SOLAROIL, RETENTION+ Sculpting Liquid, SPAPEDICURE, SPAMANICURE, Scentsations and of course CND SHELLAC 14+ day nail polish and VINYLUX long lasting polish.
In 2000, CND launched the SpaPedicure and SpaManicure systems designed specifically for nail professionals. Prior to that time, nail pros used face and body scrubs on their feet and makeshift solutions for their hands. CND received the trademark rights for both terms.
To date, CND has fostered a strong culture of honesty, integrity, trust, respect, communication and accountability. This solid foundation has allowed the company to excel and earn respect as a star player in the portfolio of first Revlon and then the Barcelona-based Colomer Group.
In 2013, CND updated its tagline to "Nails. Fashion. Beauty." (Nails.Fashion.Beauty.) Forging alliances with renowned designers and collaborating on countless runway shows at New York Fashion Week and around the world, the company brings a new appreciation for the role of the nail in the total beauty picture.
In August 2013, it was announced that Revlon had agreed to purchase the Colomer Group to expand its portfolio of professional brands, including CND. The acquisition was finalized in October 2013, officially making CND an extension of one of the strongest consumer brand franchises in the world.
Looking to the future, CND continues to expand its vision of nails as part of a more inclusive concept of beauty, fueled by continued innovation and advocacy for beauty professionals. Around the world, CND ensures a lively exchange of ideas and practices across borders and continents. And back in Southern California, one of the beauty industry's most inspired teams is finding new ways to expand the potential and promise of the nail.