Deo Beauty Products, founded in 1981 by Jai, began as a family-run business with a vision to transform the waxing industry. Leveraging Jai’s expertise in the textile sector, Deo introduced modern solutions inspired by ancient hair removal techniques, such as the use of beeswax and honey, while meeting the growing demand for smoother skin in the 1980s. Starting with just a few essential products, Deo quickly grew into Europe’s leading manufacturer of wax heaters and professional waxing supplies. Known for its dedication to quality and innovation, the brand has earned the trust of beauty professionals worldwide, offering products that are both effective and environmentally conscious. Today, Deo remains committed to excellence, blending decades of expertise with cutting-edge technology to lead the way in professional beauty.

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